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Marketing Myths . . . Debunked!

Olivia Lindeboom

There are many misconceptions about what marketing is and what it’s supposed to do. This is likely because marketing is so multi-faceted and ever-evolving; plus, non-marketers only see its outputs. Here, we debunk some common marketing myths that will help you understand the topic better. Marketing Myth #1: Marketing and advertising are the same thing. […]

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Even Reputable Companies Make Marketing Mistakes

Olivia Lindeboom

Marketing is a useful discipline that can impact a company for the better or worse. In the world of marketing, it is important to understand the pros and cons of every decision that is made. Individuals in the marketing field need to understand how brainstorming an idea can be made into a successful, realistic, reality. […]

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