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Problem Joel Schoon-Tanis is a celebrated artist who’s known for his colorful, whimsical painting style. Joel is based in Holland, Michigan, but has shown his work around the United States and as far away as Kenya. He has contributed to more than half a dozen children’s books as an illustrator and author. He also created and […]

Problem A strong, distinctive logo is critical to the success of a brand. When carefully crafted and used properly, it can set an organization apart from competitors and become a positive mental cue. A logo must represent the essence of a company; its purpose, its personality, its “feel.” No pressure for logo designers, right? When […]

Problem The North American International Auto Show is a big deal. Year after year, over 2,000 of the biggest players in the automotive industry flock to the Cobo Center in Detroit, Michigan, to exhibit their products and unveil their newest innovations at NAIAS. Public attendance at the event, one of the most prestigious auto shows in the […]

GOAL Family Hope Foundation (FHF) is a non-profit in West Michigan that serves children with disabilities and their families. FHF strives to fill gaps, offering scholarships to help with expensive therapies as well as resources and events. As a non-profit, FHF depends on the generosity of the community to provide its services. It has a […]

GOAL In the past, CDS sales team members relied mainly on sales collateral like one-sheets.  These pieces didn’t truly capture what sets CDS apart: its creativity, attentiveness, and flexibility. So, CDS approached us with the task of developing a better tool, one that told a story and provided value rather than just presenting facts and […]