Category:
Culture
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How TikTok is Changing the Ad Game
New dance moves, here we come! You’ve seen them, we’ve all seen them. They make us laugh, teach us how to properly cook a steak, provide us with renter-friendly décor hacks, show us the next best destination for our bucket list, and play on repeat the newest trends in music—with coordinated dances to boot! The […]
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We’ve Got Advocacy Marketing All Wrong
It was a great plan I was on the phone today with a prospective non-profit client that we were excited to work with. We had put together a proposal for him that would help them get their messaging focused and organized, so that they could do the work of creating awareness of, interest in, and […]
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We are not resigned to the Great Resignation
It’s the end of the world as we know it… Coming out of the spring and into the summer this year, our advisors had been warning us for months: “be prepared, a wave of resignations is in the works, and you won’t be able to escape it.” They espoused methods and approaches to retain employees […]
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Kicking off the Giving Season: Giving Tuesday
Every year on the Tuesday after Thanksgiving charities, non-profits, corporations, and individuals around the globe celebrate Giving Tuesday, a day that’s been set aside for people to consider charitable donations and the spirit of giving and support. Giving Tuesday started in 2012 to increase “global generosity” and encourage individuals and organizations to “give back” around […]