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“Like to get to know you well.” It’s like dating. Sales, that is. You are building a relationship and sharing a bit about yourself in the hope they’ll share something, too. A little give and take. Sometimes, the effort you put into the process doesn’t pay off. There could be something that doesn’t work between […]

Last month, we discussed how now was a good time to finish that last-minute year-end planning with a marketing plan. And boy, that was strong advice in the salad days of November. But you know what? To quote a song sung around this time of year: “It’s December the twenty-fourth, and I’m longing to be […]

It’s the end of the year; traditionally, by now, most companies have their budgets set for the coming year, a process that usually begins in August.  Departments are expected to review their spend-to-date against what was approved and present any plans that change the set spend for review—routine stuff. Since the global pandemic, however, business […]

The world keeps changing and evolving, including marketing and sales approaches. Returning to our “normal” sales rhythm post-pandemic has been difficult. Remote work has made connecting with prospective customers less straightforward, more informal, and often unplanned. We expect more self-directed opportunities than before, contacts have left the company, or roles have changed. 2 Fish Co. […]

Introduction Spring is in the air at 2 Fish Company, bringing a slew of changes. We’ve harnessed the energy of the season to reorganize our office in preparation for the addition of new team members. We’ve welcomed incredible new clients and embarked upon exciting new projects with many of our “regulars.” However, all these changes […]

New dance moves, here we come! You’ve seen them, we’ve all seen them. They make us laugh, teach us how to properly cook a steak, provide us with renter-friendly décor hacks, show us the next best destination for our bucket list, and play on repeat the newest trends in music—with coordinated dances to boot! The […]

Holland organization to spawn new internal agency. In a bold move that is shaking up the restaurant industry, the Rad Lobster family of crustacean-centric seafood eateries announced today the acquisition of Holland marketing and advertising firm 2 Fish Company, to be integrated as their internal marketing team. The search for an organization to boost the […]

It was a great plan I was on the phone today with a prospective non-profit client that we were excited to work with. We had put together a proposal for him that would help them get their messaging focused and organized, so that they could do the work of creating awareness of, interest in, and […]

What is an influencer? An influencer is a person who has a platform to influence or recommend products or services to an audience. Influencers show potential buyers their loyalty to a brand and emphasize that the company’s products are worth purchasing. In our society, as consumers, we want to look at reviews of products or […]

There are many misconceptions about what marketing is and what it’s supposed to do. This is likely because marketing is so multi-faceted and ever-evolving; plus, non-marketers only see its outputs. Here, we debunk some common marketing myths that will help you understand the topic better. Marketing Myth #1: Marketing and advertising are the same thing. […]