Hospitality Marketing That Fills Seats — and Brings People Back.
Getting guests in the door is one thing. Building the kind of experience that makes them regulars? That’s the whole game.
We love working with hospitality clients. Restaurants, hotels, entertainment venues—
your product is the experience, and your marketing has to feel just as intentional.
When your competition is two blocks away, “good enough” content and a neglected Google listing aren’t just weak—they’re costly.
2 Fish Company helps West Michigan hospitality brands stand out where it matters.
We build identities people remember, websites that make booking effortless, and
campaigns that turn casual browsers into paying guests. No fluff, no filler—just
marketing designed to drive real traffic and real revenue.
We’ve also helped organizations turn one-time visitors into loyal regulars using smart, direct channels like SMS—because staying top-of-mind is everything in hospitality.
Done right, that same approach keeps your tables full, your rooms booked, and your calendar moving.
We’re based in Holland, so we understand this market—the seasonality, the local loyalty, and the way word of mouth still drives decisions. We build marketing that earns that kind of attention—and keeps it.
Services List
- Brand development and visual identity
- Website design built for reservations and traffic
- Local SEO and Google Ads
- Photo and video content that makes the food look as good as it tastes
- Digital retention campaigns (email, SMS) that keep guests coming back
Great Lakes Superior Walls
Hudsonville-area manufacturer. Multi-year partner.
When Great Lakes Superior Walls needed to expand their reach with builders AND homeowners, 2 Fish Co built the whole engine. We launched a Trade Partner Program from scratch, onboarding four active builder partners in Q1. Their Google Ads builders
campaign delivered 180%+ more conversions quarter over quarter. Their website now scores a perfect 100 for SEO. And a full content and video production program keeps
them top of mind with every builder on their list.
The Derby Tavern
Hudsonville’s hometown tavern. Full-service partner.
We don’t just manage The Derby Tavern’s marketing — we drive the room. Since working with 2 Fish Co, active website users are up 209%, organic sessions have more
than doubled, and organic search now drives over 70% of all site engagement. Their
search visibility is 74.4%, and they appear in 73% of relevant AI-generated search results. From Google Ads to social content to email and reputation management, we run it all — and The Derby keeps winning.
Lakeshore Advantage
West Michigan’s leading economic development organization. Award winning partner.
Lakeshore Advantage needed more than a refresh — they needed a brand and web presence that could actually keep up with their vision. 2 Fish Co partnered with them to develop a new brand identity and website that earned a GD USA American Graphic Design Award — and more importantly, a fresh presence, forward, and built to resonate with the clients and communities they serve.
