Scott Millen

Volunteers are the heart of any nonprofit, event, or community initiative—but recruiting them isn’t always a breeze. The good news? With the right message and a thoughtful outreach plan, you can connect with passionate people ready to jump in and help! Start with a Clear, Compelling Message People want to know that their time matters. […]

What Does Customer Experience Really Mean in Marketing? In today’s hyperconnected, choice-saturated world, marketing is no longer just about the product—it’s about the experience. The most successful brands don’t just sell; they create emotional connections, build trust, and deliver value beyond the initial transaction. At the heart of this transformation lies a critical concept: the […]

In today’s search-first world, small and medium-sized businesses (SMBs) cannot afford to overlook their digital presence. However, it’s not only about being online—it’s about reaching the right audience. That’s where local SEO becomes essential. Whether you’re a resale store, a family-owned pet crematory, or a boutique marketing agency, local SEO helps you connect with nearby […]

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

Here at 2 Fish Company, we’ve always kept the client in mind when we’ve submitted work to awards competitions. First, we ask if they’re comfortable with us submitting their work. For instance, the work may still be under an NDA, so double-checking helps. Next, we make sure that the client is listed in the personnel that did the creative being submitted. They participated in the development of the work and paid for it, so they should get recognition as well. If there is a ceremony and we’re planning to attend, we invite the client. Finally, no matter what, we ensure the client has a copy of the certificate or plaque to tell the story of the win in their context.

“Like to get to know you well.” It’s like dating. Sales, that is. You are building a relationship and sharing a bit about yourself in the hope they’ll share something, too. A little give and take. Sometimes, the effort you put into the process doesn’t pay off. There could be something that doesn’t work between […]

Last month, we discussed how now was a good time to finish that last-minute year-end planning with a marketing plan. And boy, that was strong advice in the salad days of November. But you know what? To quote a song sung around this time of year: “It’s December the twenty-fourth, and I’m longing to be […]

It’s the end of the year; traditionally, by now, most companies have their budgets set for the coming year, a process that usually begins in August.  Departments are expected to review their spend-to-date against what was approved and present any plans that change the set spend for review—routine stuff. Since the global pandemic, however, business […]

We have all heard the phrase, “The customer is always correct!” But what happens when the client wants more than what has been budgeted? What happens when the customer has expectations that have not been wholly communicated? What happens when the challenges overshadow the benefits of their business? Make it Bigger! I first noticed Tom […]