Sometimes, the marketing world feels like IYKYK—if you know, you know. But it’s often hard to describe for those who don’t know. Do you build websites? Yes. Do you send email messages? Yes. Is it advertising? Yes. Does it include branding? Also, yes. That is a daunting and confusing list of services to someone new […]

“Like to get to know you well.” It’s like dating. Sales, that is. You are building a relationship and sharing a bit about yourself in the hope they’ll share something, too. A little give and take. Sometimes, the effort you put into the process doesn’t pay off. There could be something that doesn’t work between […]

Last month, we discussed how now was a good time to finish that last-minute year-end planning with a marketing plan. And boy, that was strong advice in the salad days of November. But you know what? To quote a song sung around this time of year: “It’s December the twenty-fourth, and I’m longing to be […]

It’s the end of the year; traditionally, by now, most companies have their budgets set for the coming year, a process that usually begins in August.  Departments are expected to review their spend-to-date against what was approved and present any plans that change the set spend for review—routine stuff. Since the global pandemic, however, business […]

We have all heard the phrase, “The customer is always correct!” But what happens when the client wants more than what has been budgeted? What happens when the customer has expectations that have not been wholly communicated? What happens when the challenges overshadow the benefits of their business? Make it Bigger! I first noticed Tom […]

It’s the end of the world as we know it… Coming out of the spring and into the summer this year, our advisors had been warning us for months: “be prepared, a wave of resignations is in the works, and you won’t be able to escape it.” They espoused methods and approaches to retain employees […]

Every year on the Tuesday after Thanksgiving charities, non-profits, corporations, and individuals around the globe celebrate Giving Tuesday, a day that’s been set aside for people to consider charitable donations and the spirit of giving and support. Giving Tuesday started in 2012 to increase “global generosity” and encourage individuals and organizations to “give back” around […]

Marketing is a useful discipline that can impact a company for the better or worse. In the world of marketing, it is important to understand the pros and cons of every decision that is made. Individuals in the marketing field need to understand how brainstorming an idea can be made into a successful, realistic, reality. […]