What is Marketing Automation, and Do You Need It?
If you’re in the marketing field or own a business, you’ve likely heard the term “marketing automation” before. If it’s baffled you up to this point, or you’re trying to decide if you should be leveraging it, you’ve come to the right place. WHAT IS MARKETING AUTOMATION? “Marketing automation is technology that manages marketing […]
What to Know About the Facebook Ad Boycott
You’ve probably heard that dozens of major companies are boycotting Facebook. Here are the details so that you can make an informed decision about your Facebook advertising strategy (if you are currently running ads): Advertisers are boycotting Facebook, dropping their advertising spend from the platform for the month of July (and possibly beyond). This […]