Tradeshow Booth for Charter House Innovations

About Charter House Innovations

Charter House Innovations (CHi) isn’t your typical furniture company. They’ve built their reputation on pushing boundaries, blending creativity with functionality, and crafting customized solutions that go far beyond tables and chairs. For CHi, furniture isn’t just about form and function—it’s about provocatively telling a brand’s story. Their clients don’t just get furniture; they get experiences that reflect their brand’s personality and make their spaces impossible to ignore.

But while CHi’s work spoke volumes inside restaurants, boardrooms, and offices nationwide, there was one stage where the story fell flat: the trade show floor.

The Challenge

Walking through a trade show, you’ll see dozens of booths, all competing for attention. For CHi, that was a problem: their old booth blended in with the surroundings. It didn’t stop people. It didn’t excite them. And it definitely didn’t communicate the level of creativity CHi brings to every project.
“Our previous booths felt generic. They didn’t tell our story,” admitted Sarah Kline, Marketing Manager.
The challenge was clear: CHi needed a booth as bold, customizable, and memorable as their brand itself—something that would turn heads, spark conversations, and get people talking long after the show ended.

Our Solution

That’s where 2 Fish Co. came in. Together, we reimagined what a trade show booth could be. The goal wasn’t just to display furniture—it was to deliver an experience that embodied the very heart of the CHi brand.

The centerpiece was a digital configurator—an interactive tool that put creativity directly in the hands of attendees. With a few clicks, visitors could customize furniture in real time, experimenting with fabrics, finishes, and layouts to design something uniquely their own. Suddenly, the booth wasn’t just a place to look—it was a place to play.

This configurator wasn’t just flashy tech. It was a living demonstration of CHi’s philosophy: furniture should be personal, flexible, and fun. The act of customization gave attendees a sense of ownership while showcasing CHi’s endless possibilities.

The booth itself was also elevated. Clean, modern design elements framed the interactive centerpiece, making the space feel less like a trade show booth and more like a creative studio. Every detail reinforced the message: CHi doesn’t follow trends—they set them.

As Jason DeBoer, VP of Sales, put it: “We wanted something that would stop people in their tracks—something that felt fresh and unexpected.” The new booth did precisely that.

The Results

The impact was immediate. From the moment the trade show floor opened, the CHi booth attracted steady crowds. Attendees weren’t just browsing—they were engaging, experimenting, and lingering. Sales staff reported that conversations were more profound and more meaningful, fueled by the excitement of seeing CHi’s capabilities firsthand.

Here’s what the booth delivered:

• Consistent traffic: The booth was always buzzing, pulling in steady crowds curious about the configurator.
• Memorable experiences: Visitors praised it as “the most fun they had at the show.”
• Stronger sales conversations: Staff noted that prospects were more engaged, curious, and ready to talk about real solutions.
• Brand reinforcement: The interactive experience reinforced CHi’s reputation as a true innovator in furniture design.
• High-quality leads: The booth didn’t just generate traffic—it generated connections that turned into tangible opportunities.

Looking Ahead

For CHi, this wasn’t just a booth upgrade—it was a brand evolution. The Interactive Tradeshow Booth proved that innovation isn’t just something that Chi sells; it’s something they live. By combining cutting-edge interactivity with sleek design, they created an experience that attendees couldn’t stop talking about. Jason DeBoer explained, “It was more than a booth—it was a brand experience.”

The booth raised the bar not only for CHi but for what trade show experiences can be. And it left a powerful message behind: when you mix creativity with interactivity, you don’t just build furniture—you build moments people remember.

At the end of the day, CHi didn’t just show up at the trade show. They stole the show.

SHARE IT!