West Michigan Marketing — Without the Noise.
Strategy. Creative. Follow-through. (That last part matters more than people admit.)
Here’s the problem with most marketing vendors: they’re great at talking about marketing. Actually doing it—consistently, strategically, and in a way that fits your business—that’s a different skill entirely.
We’re 2 Fish Company, a Holland-based creative agency working with West Michigan businesses that are tired of random tactics and ready for a plan that actually works. From Walker to Jenison, Grandville to Wyoming, Byron Center, and everywhere in between—we show up as partners, not vendors.
We’ve taken businesses from invisible to in-demand. We’ve rebuilt brands that were holding strong companies back. We’ve launched websites that don’t just look good—they generate real leads.
And we do it without the jargon, the guesswork, or making you feel like you need a translator to understand your own marketing.
This is marketing that makes sense—and gets results.
Services List
- Marketing strategy (the kind with real goals, not just vibes)
- Brand development and brand refresh
- Website design and development
- Google Ads, SEO, and search marketing
- Photo, video, and content
Great Lakes Superior Walls
Hudsonville-area manufacturer. Multi-year partner.
When Great Lakes Superior Walls needed to expand their reach with builders AND homeowners, 2 Fish Co built the whole engine. We launched a Trade Partner Program from scratch, onboarding four active builder partners in Q1. Their Google Ads builders campaign delivered 180%+ more conversions quarter over quarter. Their website now scores a perfect 100 for SEO.
And a full content and video production program keeps them top of mind with every builder on their list.
The Derby Tavern
Hudsonville’s hometown tavern. Full-service partner.
We don’t just manage The Derby Tavern’s marketing —we drive the room. Since working with 2 Fish Co, active website users are up 209%, organic sessions have more than doubled, and organic search now drives over 70% of all site engagement. Their search visibility is 74.4%, and they appear in 73% of relevant AI-generated search results. From Google Ads to social content to email and reputation management, we run it all — and The Derby keeps winning.
Lakeshore Advantage
West Michigan’s leading economic development organization. Award winning partner.
Lakeshore Advantage needed more than a refresh — they needed a brand and web presence that could actually keep up with their vision. 2 Fish Co partnered with them to develop a new brand identity and website that earned a GD USA American Graphic Design Award — and more importantly, a fresh presence, forward, and built to resonate with the clients and communities they serve.
