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Marketing jargon can be the worst. Terms like A/B testing, backlinks, gamification, and branding (not to mention all the initialisms, like CTA, PPC, or SEM) can make any beginner marketer’s head spin. Inbound marketing is one such term. What Is Inbound Marketing? Inbound marketing is the marketing strategy of drawing customers in by providing value. […]

At 2 Fish Co, we use social media to show our audience what we’re up to, share interesting stories we’ve found, and celebrate events and milestones. We’d always scheduled our posts using Hootsuite or simply sent them spontaneously within each social platform. That is, until SharpSpring, the marketing automation platform that we use, launched a […]