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Marketing 101: Why You Need a Marketing Plan (and How to Create One)

Andrea Pratt

Do you have a plan, or is your marketing just a shot in the dark? 50% of small businesses do not have a marketing plan. What these organizations don’t know is how significantly the presence—or lack—of a marketing plan can impact their bottom lines. Here’s why you need a marketing plan and how to create […]

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Why the Mystery Oreo is an Absolutely Genius Marketing Tactic

Andrea Pratt

I don’t buy Oreos®. No, I’m not one of those people who are above eating Oreos. You know the ones. They talk about the fat and calories in an Oreo with disgust. Then they choose kale chips or avocado pudding instead. (Or they have found a way to directly consume the feeling of sadness.) I’m […]

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