SEO, SEM, or Both?
Here’s the dilemma: There’s only so much room in the marketing budget. You want to get into search marketing, but it’s looking like you can’t do SEO and SEM. It makes sense to pick just one, right? But which one? It’s something we see clients struggle with from time to time. Typically, they’re inclined to […]
Marketing 101: Why You Need Personas + How To Create Them
The basis of good, effective marketing is knowing your audience. How else can you offer them something of value and communicate that value to them? Because you know your business and product, you already have a basic knowledge of your target audience. But if you find yourself asking questions like “How can I be sure […]