While at first glance it seems like the only change to marketing in the post-pandemic world is a move to more virtual meetings. But the changes to the marketing world are much greater.
For many years, marketing was about mass reach—targeting a broad reach with the hope for conversions. The goal was to market a brand to build reach.
With the acceleration of digital channels post-pandemic, marketing has shifted to performance marketing to generate leads. This has meant a greater focus on the consumer and the consumer’s needs as well as adaptability and agility within marketing.
While virtual meetings are easier on our schedules, we love the opportunity to learn our clients and their needs, the various ways we can respond to those needs, and the chance to showcase our creative, wholistic marketing plans!