What Is Inbound Marketing?
Marketing jargon can be the worst. Terms like A/B testing, backlinks, gamification, and branding (not to mention all the initialisms, like CTA, PPC, or SEM) can make any beginner marketer’s head spin. Inbound marketing is one such term. What Is Inbound Marketing? Inbound marketing is the marketing strategy of drawing customers in by providing […]
Why Non-Profits Should Leverage Social Media Advertising
We work with a fair number of non-profits, and we love them! Just like for-profit organizations, non-profits must market themselves, although the ultimate objective is different (gaining support or increasing uptake of services versus selling something). But there’s some added complexity. I’m talking about—of course—the limited budget. Maximizing budget is even more important for non-profits […]