Lucas Balk

During our initial interactions with new clients, we’re often asked, “How do I know if my social media is performing well?” or “Which social media metrics should I be focusing on?” My usual answer is: “I don’t know.” This response leaves the inquirer with a confused look on their face. They probably think, “What kind […]

The California Consumer Privacy Act (CCPA) will go into effect on January 1, 2020. Like the European Union’s General Data Protection Regulation (GDPR), which was implemented in 2018, it’s designed to protect consumers’ data and privacy. What are the CCPA requirements? Here’s how the organization Californians for Consumer Privacy (the founder of which introduced the […]

At 2 Fish Co, we use social media to show our audience what we’re up to, share interesting stories we’ve found, and celebrate events and milestones. We’d always scheduled our posts using Hootsuite or simply sent them spontaneously within each social platform. That is, until SharpSpring, the marketing automation platform that we use, launched a […]