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“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

Sometimes, the marketing world feels like IYKYK—if you know, you know. But it’s often hard to describe for those who don’t know. Do you build websites? Yes. Do you send email messages? Yes. Is it advertising? Yes. Does it include branding? Also, yes. That is a daunting and confusing list of services to someone new […]

“Like to get to know you well.” It’s like dating. Sales, that is. You are building a relationship and sharing a bit about yourself in the hope they’ll share something, too. A little give and take. Sometimes, the effort you put into the process doesn’t pay off. There could be something that doesn’t work between […]

We have all heard the phrase, “The customer is always correct!” But what happens when the client wants more than what has been budgeted? What happens when the customer has expectations that have not been wholly communicated? What happens when the challenges overshadow the benefits of their business? Make it Bigger! I first noticed Tom […]

Suddenly Everything Has Changed When last I wrote, somewhere in the pre-dawn of 2022, I concluded my blog post with this gem of a sentence: “While there is no antidote to The Great Resignation, there is an answer. People change. Organizations change. Embrace it and embrace each other.” I was so optimistic! Little did I […]

Introduction Spring is in the air at 2 Fish Company, bringing a slew of changes. We’ve harnessed the energy of the season to reorganize our office in preparation for the addition of new team members. We’ve welcomed incredible new clients and embarked upon exciting new projects with many of our “regulars.” However, all these changes […]