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Digital Marketing is a fast-paced, ever-changing industry. Facebook advertising in particular has been undergoing numerous small changes since its inception. Recent changes are affecting advertisers on the platform more than ever. With government regulations like GDPR, and CCPA there has been a big push to limit the amount of personal information that the giants in […]

Marketing Influences Change As technology changes and improves every day, consumer engagement and methods of effectively reaching customers are evolving. With the generational shift from Baby Boomers to Millennials, both social media and digital content are often the first stop for discovering new products and services. From connecting with friends across the world to purchasing […]

You’ve probably heard that dozens of major companies are boycotting Facebook.   Here are the details so that you can make an informed decision about your Facebook advertising strategy (if you are currently running ads): Advertisers are boycotting Facebook, dropping their advertising spend from the platform for the month of July (and possibly beyond). This […]