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“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

Here at 2 Fish Company, we’ve always kept the client in mind when we’ve submitted work to awards competitions. First, we ask if they’re comfortable with us submitting their work. For instance, the work may still be under an NDA, so double-checking helps. Next, we make sure that the client is listed in the personnel that did the creative being submitted. They participated in the development of the work and paid for it, so they should get recognition as well. If there is a ceremony and we’re planning to attend, we invite the client. Finally, no matter what, we ensure the client has a copy of the certificate or plaque to tell the story of the win in their context.

Sometimes, the marketing world feels like IYKYK—if you know, you know. But it’s often hard to describe for those who don’t know. Do you build websites? Yes. Do you send email messages? Yes. Is it advertising? Yes. Does it include branding? Also, yes. That is a daunting and confusing list of services to someone new […]

“Like to get to know you well.” It’s like dating. Sales, that is. You are building a relationship and sharing a bit about yourself in the hope they’ll share something, too. A little give and take. Sometimes, the effort you put into the process doesn’t pay off. There could be something that doesn’t work between […]

Last month, we discussed how now was a good time to finish that last-minute year-end planning with a marketing plan. And boy, that was strong advice in the salad days of November. But you know what? To quote a song sung around this time of year: “It’s December the twenty-fourth, and I’m longing to be […]

It’s the end of the year; traditionally, by now, most companies have their budgets set for the coming year, a process that usually begins in August.  Departments are expected to review their spend-to-date against what was approved and present any plans that change the set spend for review—routine stuff. Since the global pandemic, however, business […]

The world keeps changing and evolving, including marketing and sales approaches. Returning to our “normal” sales rhythm post-pandemic has been difficult. Remote work has made connecting with prospective customers less straightforward, more informal, and often unplanned. We expect more self-directed opportunities than before, contacts have left the company, or roles have changed. 2 Fish Co. […]

Introduction Spring is in the air at 2 Fish Company, bringing a slew of changes. We’ve harnessed the energy of the season to reorganize our office in preparation for the addition of new team members. We’ve welcomed incredible new clients and embarked upon exciting new projects with many of our “regulars.” However, all these changes […]

New dance moves, here we come! You’ve seen them, we’ve all seen them. They make us laugh, teach us how to properly cook a steak, provide us with renter-friendly décor hacks, show us the next best destination for our bucket list, and play on repeat the newest trends in music—with coordinated dances to boot! The […]