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New dance moves, here we come! You’ve seen them, we’ve all seen them. They make us laugh, teach us how to properly cook a steak, provide us with renter-friendly décor hacks, show us the next best destination for our bucket list, and play on repeat the newest trends in music—with coordinated dances to boot! The […]

Digital Marketing is a fast-paced, ever-changing industry. Facebook advertising in particular has been undergoing numerous small changes since its inception. Recent changes are affecting advertisers on the platform more than ever. With government regulations like GDPR, and CCPA there has been a big push to limit the amount of personal information that the giants in […]

We work with a fair number of non-profits, and we love them! Just like for-profit organizations, non-profits must market themselves, although the ultimate objective is different (gaining support or increasing uptake of services versus selling something). But there’s some added complexity. I’m talking about—of course—the limited budget. Maximizing budget is even more important for non-profits […]

There are myriad options for basically any product or service one could want. Choosing which to select often comes down to reviews. 93% of consumers say reviews influence their purchase decisions, according to Podium’s 2017 State of Online Reviews report. Every business owner knows the anecdotal benefit of reviews. But many aren’t aware of exactly […]

At 2 Fish Co, we use social media to show our audience what we’re up to, share interesting stories we’ve found, and celebrate events and milestones. We’d always scheduled our posts using Hootsuite or simply sent them spontaneously within each social platform. That is, until SharpSpring, the marketing automation platform that we use, launched a […]