Kathy Schoon-Tanis

2 Fish Co. incorporated paid and organic social media, search ads, and email marketing. The marketing campaign results included 2.17 million impressions from social ads, resulting in a 0.64% click-through rate (CTR), well above the industry average of 0.51%. Search Engine Marketing garnered an average CTR of 45.61%, smashing the industry average of 11.5%. Finally, 48 unique email messages were sent, resulting in a 21.23% open rate, above the industry average of 20%, and a 3.4% CTR, well above the industry standard of 0.7%.

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

Sometimes, the marketing world feels like IYKYK—if you know, you know. But it’s often hard to describe for those who don’t know. Do you build websites? Yes. Do you send email messages? Yes. Is it advertising? Yes. Does it include branding? Also, yes. That is a daunting and confusing list of services to someone new […]

While at first glance it seems like the only change to marketing in the post-pandemic world is a move to more virtual meetings. But the changes to the marketing world are much greater. For many years, marketing was about mass reach—targeting a broad reach with the hope for conversions. The goal was to market a […]