Kathy Schoon-Tanis

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

Sometimes, the marketing world feels like IYKYK—if you know, you know. But it’s often hard to describe for those who don’t know. Do you build websites? Yes. Do you send email messages? Yes. Is it advertising? Yes. Does it include branding? Also, yes. That is a daunting and confusing list of services to someone new […]

While at first glance it seems like the only change to marketing in the post-pandemic world is a move to more virtual meetings. But the changes to the marketing world are much greater. For many years, marketing was about mass reach—targeting a broad reach with the hope for conversions. The goal was to market a […]