Shelly Millen

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

The world keeps changing and evolving, including marketing and sales approaches. Returning to our “normal” sales rhythm post-pandemic has been difficult. Remote work has made connecting with prospective customers less straightforward, more informal, and often unplanned. We expect more self-directed opportunities than before, contacts have left the company, or roles have changed. 2 Fish Co. […]

Just a bit over three years ago, all of my colleagues, friends, and family members were asking me if I was crazy. I was working at a job that I loved (and was good at) with people that I loved. I held the insurance for our family. There was no real reason for me to […]