Andrea Pratt

Marketing jargon can be the worst. Terms like A/B testing, backlinks, gamification, and branding (not to mention all the initialisms, like CTA, PPC, or SEM) can make any beginner marketer’s head spin. Inbound marketing is one such term. What Is Inbound Marketing? Inbound marketing is the marketing strategy of drawing customers in by providing value. […]

We work with a fair number of non-profits, and we love them! Just like for-profit organizations, non-profits must market themselves, although the ultimate objective is different (gaining support or increasing uptake of services versus selling something). But there’s some added complexity. I’m talking about—of course—the limited budget. Maximizing budget is even more important for non-profits […]

There are myriad options for basically any product or service one could want. Choosing which to select often comes down to reviews. 93% of consumers say reviews influence their purchase decisions, according to Podium’s 2017 State of Online Reviews report. Every business owner knows the anecdotal benefit of reviews. But many aren’t aware of exactly […]

Introduction: You probably already have a Google My Business listing. But, if you’re like many businesses, perhaps you aren’t taking full advantage of all it has to offer. Here’s how to optimize your Google My Business to showcase your offerings, set you apart from competitors, provide the helpful information your customers are looking for, and […]

With promising news about COVID-19 vaccines, we’re hopeful that an end to this pandemic is within sight. But we’re not out of the woods yet, and 2020 has taught us always to be prepared for the unexpected. We thought we’d share what we’ve learned so far about marketing successfully during a pandemic. We think this […]

“Cold emails suck and I hate them.” May 6, 2020, 9:49 a.m., this message from 2 Fish Co’s fearless leader dropped in Slack. What prompted it? Not one specific email but a breaking point reached after receiving dozens of cold emails a day—for years. Why do cold emails suck so much? I think we can […]

Do you find social media marketing frustrating? If you don’t, that’s probably because you haven’t tried it. (Ha!) But, seriously, social media is often a major source of consternation or confusion when we start working with a new client. They wonder, “What channels should I be on?”, “How often should I be posting?”, “Why aren’t […]

Here’s the dilemma: There’s only so much room in the marketing budget. You want to get into search marketing, but it’s looking like you can’t do SEO and SEM. It makes sense to pick just one, right? But which one? It’s something we see clients struggle with from time to time. Typically, they’re inclined to […]

The basis of good, effective marketing is knowing your audience. How else can you offer them something of value and communicate that value to them? Because you know your business and product, you already have a basic knowledge of your target audience. But if you find yourself asking questions like “How can I be sure […]

The social media landscape changes a lot every year. The changes will be even bigger in the next few years as users demand more privacy and better data handling. You’re probably already well acquainted with the effects of this on your business’s social presence: Lower organic reach, less engagement, fewer ad targeting options. How can […]