Scott Millen

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

“The author shares a personal journey from skepticism to realizing the practical utility of AI in various marketing tasks such as forecasting sales, creating content, and sorting data. Despite initial doubts, experiences with AI tools like ChatGPT have proven beneficial in tasks ranging from generating blog headlines to sorting survey data. The piece also explores the broader implications of AI in creative fields, arguing that while AI introduces new tools and efficiencies, it doesn’t replace the fundamental creativity and strategy provided by human professionals.”

Here at 2 Fish Company, we’ve always kept the client in mind when we’ve submitted work to awards competitions. First, we ask if they’re comfortable with us submitting their work. For instance, the work may still be under an NDA, so double-checking helps. Next, we make sure that the client is listed in the personnel that did the creative being submitted. They participated in the development of the work and paid for it, so they should get recognition as well. If there is a ceremony and we’re planning to attend, we invite the client. Finally, no matter what, we ensure the client has a copy of the certificate or plaque to tell the story of the win in their context.

“Like to get to know you well.” It’s like dating. Sales, that is. You are building a relationship and sharing a bit about yourself in the hope they’ll share something, too. A little give and take. Sometimes, the effort you put into the process doesn’t pay off. There could be something that doesn’t work between […]

Last month, we discussed how now was a good time to finish that last-minute year-end planning with a marketing plan. And boy, that was strong advice in the salad days of November. But you know what? To quote a song sung around this time of year: “It’s December the twenty-fourth, and I’m longing to be […]

It’s the end of the year; traditionally, by now, most companies have their budgets set for the coming year, a process that usually begins in August.  Departments are expected to review their spend-to-date against what was approved and present any plans that change the set spend for review—routine stuff. Since the global pandemic, however, business […]

We have all heard the phrase, “The customer is always correct!” But what happens when the client wants more than what has been budgeted? What happens when the customer has expectations that have not been wholly communicated? What happens when the challenges overshadow the benefits of their business? Make it Bigger! I first noticed Tom […]

Suddenly Everything Has Changed When last I wrote, somewhere in the pre-dawn of 2022, I concluded my blog post with this gem of a sentence: “While there is no antidote to The Great Resignation, there is an answer. People change. Organizations change. Embrace it and embrace each other.” I was so optimistic! Little did I […]

Holland organization to spawn new internal agency. In a bold move that is shaking up the restaurant industry, the Rad Lobster family of crustacean-centric seafood eateries announced today the acquisition of Holland marketing and advertising firm 2 Fish Company, to be integrated as their internal marketing team. The search for an organization to boost the […]

It was a great plan I was on the phone today with a prospective non-profit client that we were excited to work with. We had put together a proposal for him that would help them get their messaging focused and organized, so that they could do the work of creating awareness of, interest in, and […]