Olivia Lindeboom

Every year on the Tuesday after Thanksgiving charities, non-profits, corporations, and individuals around the globe celebrate Giving Tuesday, a day that’s been set aside for people to consider charitable donations and the spirit of giving and support. Giving Tuesday started in 2012 to increase “global generosity” and encourage individuals and organizations to “give back” around […]

Marketing Influences Change As technology changes and improves every day, consumer engagement and methods of effectively reaching customers are evolving. With the generational shift from Baby Boomers to Millennials, both social media and digital content are often the first stop for discovering new products and services. From connecting with friends across the world to purchasing […]

What is an influencer? An influencer is a person who has a platform to influence or recommend products or services to an audience. Influencers show potential buyers their loyalty to a brand and emphasize that the company’s products are worth purchasing. In our society, as consumers, we want to look at reviews of products or […]

There are many misconceptions about what marketing is and what it’s supposed to do. This is likely because marketing is so multi-faceted and ever-evolving; plus, non-marketers only see its outputs. Here, we debunk some common marketing myths that will help you understand the topic better. Marketing Myth #1: Marketing and advertising are the same thing. […]

Marketing is a useful discipline that can impact a company for the better or worse. In the world of marketing, it is important to understand the pros and cons of every decision that is made. Individuals in the marketing field need to understand how brainstorming an idea can be made into a successful, realistic, reality. […]

With the current state of the economy, it is no doubt that the events of 2020-2021 have caused many small businesses to struggle. According to the Detroit Regional Chamber, the number of small businesses has decreased by 24.5% (August 2020). Finances are tight and the stress of creating an affordable marketing plan might be scary […]