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Holland organization to spawn new internal agency. In a bold move that is shaking up the restaurant industry, the Rad Lobster family of crustacean-centric seafood eateries announced today the acquisition of Holland marketing and advertising firm 2 Fish Company, to be integrated as their internal marketing team. The search for an organization to boost the […]

It was a great plan I was on the phone today with a prospective non-profit client that we were excited to work with. We had put together a proposal for him that would help them get their messaging focused and organized, so that they could do the work of creating awareness of, interest in, and […]

What is an influencer? An influencer is a person who has a platform to influence or recommend products or services to an audience. Influencers show potential buyers their loyalty to a brand and emphasize that the company’s products are worth purchasing. In our society, as consumers, we want to look at reviews of products or […]

There are many misconceptions about what marketing is and what it’s supposed to do. This is likely because marketing is so multi-faceted and ever-evolving; plus, non-marketers only see its outputs. Here, we debunk some common marketing myths that will help you understand the topic better. Marketing Myth #1: Marketing and advertising are the same thing. […]

Marketing is a useful discipline that can impact a company for the better or worse. In the world of marketing, it is important to understand the pros and cons of every decision that is made. Individuals in the marketing field need to understand how brainstorming an idea can be made into a successful, realistic, reality. […]

With the current state of the economy, it is no doubt that the events of 2020-2021 have caused many small businesses to struggle. According to the Detroit Regional Chamber, the number of small businesses has decreased by 24.5% (August 2020). Finances are tight and the stress of creating an affordable marketing plan might be scary […]

Marketing jargon can be the worst. Terms like A/B testing, backlinks, gamification, and branding (not to mention all the initialisms, like CTA, PPC, or SEM) can make any beginner marketer’s head spin. Inbound marketing is one such term. What Is Inbound Marketing? Inbound marketing is the marketing strategy of drawing customers in by providing value. […]

There are myriad options for basically any product or service one could want. Choosing which to select often comes down to reviews. 93% of consumers say reviews influence their purchase decisions, according to Podium’s 2017 State of Online Reviews report. Every business owner knows the anecdotal benefit of reviews. But many aren’t aware of exactly […]

With promising news about COVID-19 vaccines, we’re hopeful that an end to this pandemic is within sight. But we’re not out of the woods yet, and 2020 has taught us always to be prepared for the unexpected. We thought we’d share what we’ve learned so far about marketing successfully during a pandemic. We think this […]

“Cold emails suck and I hate them.” May 6, 2020, 9:49 a.m., this message from 2 Fish Co’s fearless leader dropped in Slack. What prompted it? Not one specific email but a breaking point reached after receiving dozens of cold emails a day—for years. Why do cold emails suck so much? I think we can […]