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2 Fish Co. incorporated paid and organic social media, search ads, and email marketing. The marketing campaign results included 2.17 million impressions from social ads, resulting in a 0.64% click-through rate (CTR), well above the industry average of 0.51%. Search Engine Marketing garnered an average CTR of 45.61%, smashing the industry average of 11.5%. Finally, 48 unique email messages were sent, resulting in a 21.23% open rate, above the industry average of 20%, and a 3.4% CTR, well above the industry standard of 0.7%.

How can a company let its customers know that a comprehensive extended warranty for its innovative precast foundation walls can be purchased long after construction is complete? Great Lakes Superior Walls (GLSW) is the Michigan franchise of Superior Walls of America. Founded in 1981, Superior Walls came about as the result of researching precast foundation […]

PROBLEM FERNO is the leading global provider of emergency patient handling solutions. One of its latest innovations is the POWER X1™ Ambulance Cot. Years and many iterations in the making, the POWER X1 was designed to be the trusted workhorse of EMTs and paramedics everywhere. But before it could get into their hands, it had […]

PROBLEM Since 2010, the non-profit Destination Education (DE) has been working to build a college-going culture in the greater Holland, Michigan, community. To do so, DE provides programs, services, and resources that lower barriers for students seeking to continue their education beyond high school. In recent years, however, DE had been struggling to achieve its […]

PROBLEM If there’s an Emergency Medical Services (EMS) convention, conference, or expo going on, Ferno EMS will likely be there. Ferno, the leading global provider of emergency pre-hospital patient handling equipment, attends trade shows at many EMS industry events across the nation. Exhibiting at trade shows allows Ferno representatives to engage directly with potential customers as well […]

Problem Picture this: an event center filled to the brim, the buzz of anticipation in the air, a well-known speaker on the stage. No, it’s not a TED Talk. It’s Catalyst University. Catalyst University is a leadership conference held annually in Kalamazoo, Michigan. Economic development agency Southwest Michigan First (SMF) has presented the event, which is designed to […]

Problem Do you remember the huge Sears catalogs that were hundreds of pages long? You don’t see many publications like that around anymore. Catalogs, especially the massive books of years past, have fallen out of vogue now that digital marketing dominates. However, when they’re thoughtfully developed, catalogs are still an excellent way to connect with customers. Up […]

Problem Joel Schoon-Tanis is a celebrated artist who’s known for his colorful, whimsical painting style. Joel is based in Holland, Michigan, but has shown his work around the United States and as far away as Kenya. He has contributed to more than half a dozen children’s books as an illustrator and author. He also created and […]

Problem A strong, distinctive logo is critical to the success of a brand. When carefully crafted and used properly, it can set an organization apart from competitors and become a positive mental cue. A logo must represent the essence of a company; its purpose, its personality, its “feel.” No pressure for logo designers, right? When […]

Problem The North American International Auto Show is a big deal. Year after year, over 2,000 of the biggest players in the automotive industry flock to the Cobo Center in Detroit, Michigan, to exhibit their products and unveil their newest innovations at NAIAS. Public attendance at the event, one of the most prestigious auto shows in the […]